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CASIO's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, useful products that only CASIO can.

Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create new culture. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio's contribution to society-innovative products enhancing people's lives.

CASIO entered the timepiece business in the 1970s in a time where a watch was a delicate piece of equipment that could not be dropped. At CASIO, we deliver universal value by making the most of our original ideas, planning capabilities, and advanced technologies to make entirely new products possible.