CASIO: Evolution Never Ends

CASIO's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, useful products that only CASIO can.

Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create new culture. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio's contribution to society-innovative products enhancing people's lives.

CASIO entered the timepiece business in the 1970s in a time where a watch was a delicate piece of equipment that could not be dropped. At CASIO, we deliver universal value by making the most of our original ideas, planning capabilities, and advanced technologies to make entirely new products possible.


G-SHOCK: Absolute Toughness

The world-famous and ultimate tough watch, CASIO’s G-SHOCK has been in the market for over 30 years. Offering a wide range of wrist wear with the concept of 'a watch that never breaks’ and worn by those who go beyond their limits. G-SHOCK presents enduring elements and reliable aspects in the world of watch making that suits everyday activities with its innovative features, designs, and functionalities.

CASIO has continued to pursue the evolution of its G-SHOCK watches based on the concept of “toughness.” G-SHOCK watches are durable enough to withstand any conceivable “tough environment,” including being water-proof, dust-proof and mud-proof. CASIO has also pursued performance and design features considered essential in a “tough environment” such as radio-controlled solar powered functions that run on light and display the correct time, and compass bearings and altitude measurements using sensor technology.


BABY-G: Tough and Cool

BABY-G debuted in 1994 as a women’s watch with the same tough concept as G- SHOCK. Equipped with a shock-resistant structure and 100-meter water resistance, and featuring unique designs and color variations with ample feminine appeal, it’s the watch for every woman who chooses an active and fashionable lifestyle. One-of-a-kind. Tough and cool. This is BABY-G!


PROTREK: Feel the Field

CASIO’s PROTREK smart line of watches is geared for outdoor enthusiasts. Powered by Wear OS by Google, these timepieces are equipped with a variety of features ideal for outdoor adventures including GPS, Location Memory, Moment Setter, and more. These timepieces also boast CASIO’s Triple Sensor technology, in addition to a dual-layer LCD and water resistance. PRO TREK Smart line offers rugged, stylish and versatile timepieces with features that enhance any outdoor experience.


EDIFICE: Speed and Intelligence

Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi- layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look.


SHEEN: Elegant, Smart, and Shining

SHEEN is the watch for spirited, fashionable women who like to present themselves brilliantly. Glittering crystals and metal materials combine to give its wearer a radiant glow, while making her every moment shine.